Atelier Swarovski is set to launch a responsible fine jewelry collection during this year’s Oscars ceremony.
Marking the 10th year that the brand has since been decorating the stage for the Academy Awards, Atelier Swarovski brings a sparkling surprise. Handcrafted in Paris, a fine jewelry collection featuring diamonds and crystals reflecting the group’s “craftsmanship, innovation and commitment to responsible practices,” will be unveiled this week at the 89th Academy Awards. Part of the “Red Carpet Green Dress” initiative, the pieces will then go on show at further red carpet events around the world, before a commercial version launches in 2018.
The launch isn’t the only project the brand is focusing on for the awards ceremony — 2017 marks a decade long commitment Swarovski has had illuminating the Oscars stage. The company has provided over a million Swarovski crystals for the stage since 2007, and will outdo itself for this anniversary year, offering over 300,000 crystals for the event.
Swarovski is famous for its fashion collaborations, but the brand has a strong history with the cinematic industry too, having provided jewelry for some of film’s most iconic characters, from Judy Garland in “The Wizard of Oz” to Audrey Hepburn in “Breakfast at Tiffany’s.”
The 89th Academy Awards will take place on February 26 in Hollywood.